During my time as a Content Creator Intern with Sports Girls Club, I had the opportunity to be part of a major rebrand that began in December 2023. This rebrand transformed the platform’s content design and strategy, allowing me to develop new creative skills and gain deeper insight into effective content planning.

Following the rebrand, we experienced a 118% increase in Instagram followers, growing the account from 30k to 65k in under three months. Our Twitter and Pinterest platforms each surpassed 1k followers, and our TikTok account reached over 24k followers.

Sports Girls Club was founded on a mission to level the playing field for women in the sports industry, challenging the traditional "boys' club" by fostering an inclusive and empowering community.